PBSH commenced it journey almost by accident- Peter Browning had loved and cherished his Ferrari 360 Modena Coupe since he bought it in 2004 from Ferrari HR Owen in London. The following 2 years saw a strong demand from his friends and family to borrow the car at weekends usually offering to pay, or offer him a weekend in their villa, or to a free meal if he was not using the Ferrari himself, of course he was, but he soon picked up on the point that people were willing to pay to hire supercars and that there was a steady demand with no one satisfying this demand in London and the UK. Over the following few months he spent his spare time setting up the website, organising the all important correct self drive hire, securing premises originally in Canada Water, East London SE16 2XB, before moving to the current larger premises at 571 Cable Street, London, E1W 3EP, and most importantly, buying another 2 cars to add to the Ferrari 360 Modena he already owned- A Lamborghini Gallardo Coupe and Aston Martin DB9 Coupe, making a starting super car hire fleet of 3. Over the subsequent years this has fluctuated between 12-29 supercars with PBSH having hired to over 5500 satisfied customers. At PBSH, if you want to hire a supercar for a day or any period for that matter and it’s available you simply pay for that period, if it’s not available then you are not left with a sour taste in your mouth that you had paid a massive annual fee but could not get the supercar you wanted. This type of pay as you go formula around London and the UK also prevents the over complicated points system and other pitfalls of the annual membership. Peter’s theory proved right.